2024 CONFERENCE AGENDA*
| 8:00 AM – 12:00 PM | Franchise Advisory Council Meeting | |
| 2:00PM – 10:00 PM | Top Producer Event |
| 7:30 AM – 8:30 AM | PPG Breakfast |
| 8:00 AM – 3:00 PM | Peer Performance Groups |
| 3:00 PM – 9:00 PM | PartnerPalooza |
| 5:00 PM – 7:00 PM | Opening Night |
| 7:00 AM – 8:15 AM | Breakfast | Matt Smith |
| 8:30 AM – 9:00 AM | General Session #1: FAC Introductions | Rick Basch |
| 9:00 AM – 10:15 AM | General Sessions #1: Welcome and State of the Union | Tafa, Chad, RB, Jeff |
| 10:15 AM – 10:45 AM | Break | |
| 10:45 AM – 12:15 PM | General Session #2: Polsinelli – Latest Legal Updates Impacting the Home Care Industry | Angelo Spinola |
| 12:30 PM – 2:00 PM | Lunch | |
| 12:45 PM – 1:45 PM | TFAC and AxisCare Lunch | AxisCare |
| 2:00 PM – 3:00 PM | Breakout #1A: LTCi Agent Partnerships – Adding Revenue Through the Financial Vertical | Jenny Novy, Eric vanGoethem, Kerry Ballinger, Gail Steingold |
| 2:00 PM – 3:00 PM | Breakout #1B: Advancing Your Business – A Veteran’s Affairs Forum on Strategic Growth | Sean McLeod and Greg Bean |
| 3:00 PM – 3:30 PM | Break | |
| 3:30 PM – 4:30 PM | Breakout #2A: LTCi Agent Partnerships: Adding Revenue Through the Financial Vertical | Jenny Novy, Eric vanGoethem, Karry Ballinger, Gail Steingold |
| 3:30 PM – 4:30 PM | Breakout #2B: Advancing Your Business: A Veteran’s Affairs Forum on Strategic Growth | Dave Bean and Greg Bean |
| 4:30 PM – 6:30 PM | Afternoon break | |
| 6:30 PM – 11:00 PM | Party Night |
| 8:30 AM – 9:30 AM | Breakfast | |
| 10:00 AM – 10:45 AM | General Session #3: AxisCare – Updates | John Atkinson |
| 10:45 AM – 11:15 AM | Break | |
| 11:15 AM – 11:50 AM | General Session #4: Activated Insights – 6 Key Findings from the 2024 Benchmarking Report | Caleb Hendrikson |
| 11:55 AM – 12:30 PM | General Session #5: MissionCare Collective -Revolutionizing Retention: National Trends and In-Network Case Study | Brandi Kurtyka |
| 12:30 PM – 2:00 PM | Lunch | |
| 2:15 PM – 4:15 PM | Breakout session option #1A: From Bumps to Breakthroughs: A Journey in Scaling Sales and Operations | Kris Patmos and Kim Akers, with Brad and Gwen Smith |
| 2:15 PM – 4:15 PM | Breakout session option #1B: Understanding the True Value of a Caregiver | Len and Julie Everts |
| 2:15 PM – 4:15 PM | Breakout session option #1C: Using Data and Analytics to Grow Your Revenue | Ed Duborg and Wayne Morgan |
| 3:15 PM – 3:45 PM | Break | |
| 3:45 PM – 4:45 PM | Breakout session option #2A: From Bumps to Breakthroughs: A Journey in Scaling Sales and Operations | Paul Tobillo with Quinton Kocher |
| 3:45 PM – 4:45 PM | Breakout session option #2B: Understanding the True Value of a Caregiver | Kari Payette and Mark Merriman |
| 3:45 PM – 4:45 PM | Breakout session option #2C: Using Data and Analytics to Grow Your Revenue | Ed Duborg and Wayne Morgan |
| 4:45 PM – 6:30 PM | Afternoon Break | |
| 6:30 PM – 9:30 PM | Awards Night | Matt Smith |
| 8:00 AM | Breakfast and Departure |
FEATURED SPEAKERS
Angelo Spinola
Friday General Session
Polsenelli
With two decades of legal experience, Angelo Spinola’s practice focuses on employment litigation with a special interest in the home health, home care and hospice industry. Bringing a wide breadth of knowledge across the health care spectrum, he works with an array of home-based care clients, including Fortune 500 organizations and franchisors, small businesses, and franchisees across multiple industries.
John Atkinson
Saturday General Session
AxisCare
As the Chief Technology Officer and Chief Operating Officer at AxisCare, John is responsible for driving innovation and operational excellence to deliver best-in-class solutions tailored to the unique needs of the home care industry. With nearly a decade of experience leading software development teams, John has a proven track record of delivering high-quality products that enhance efficiency, increase profitability, and elevate the customer experience. John is passionate about leveraging technology to solve complex business challenges and foster growth.
Caleb Hendricks
Saturday General Session
Activated Insights
Caleb brings a decade of experience in sales and marketing to Activated Insights. After building and selling a successful digital marketing firm, Caleb spent five years in healthcare recruiting and sales before joining Activated Insights. He now leads our sales department and advises home care agencies on how they can leverage new technologies to grow their business. Outside of work, Caleb enjoys skiing, mountain biking, and hiking with his wife and dog.
Brandi Kurtyka
Saturday General Session
MissionCare Collective
Brandi Kurtyka, Co-founder and CEO of MissionCare Collective, is a distinguished expert in workforce development, home care, senior living, and the recruitment and retention of healthcare workers. Leading the largest caregiver community in the nation alongside a suite of employee engagement and culture tools, Kurtyka has relentlessly dedicated the past decade to advancing and uplifting the industry. Based in St. Petersburg, Florida, her unwavering mission revolves around transforming the culture of care, ensuring that it continuously improves. Driven by a deep-rooted passion and a sense of calling, Kurtyka envisions a world in which care professionals feel inspired and fulfilled, allowing patients to receive the exceptional care they deserve when and where they need it.
Friday, Oct 27th
8:00 AM – 9:00 AM
Breakfast
8:00 AM – 9:00 AM
Breakfast
8:00 AM – 9:00 AM
Breakfast
8:00 AM – 9:00 AM
Breakfast
8:00 AM – 9:00 AM
Breakfast
* Schedule is currently tentative and subject to change.